Front-end engineer crafting interfaces that are fast, accessible, and built to last.
I build fast, accessible, and maintainable interfaces. With 14+ years of experience, I’ve delivered design systems, high-performing marketing sites, complex single-page applications, and Salesforce Commerce Cloud (SFCC) solutions for startups and enterprises—turning ambitious designs into resilient, production-ready code.
Abhinav Tripathi
Front-End Engineer
- 14
- Years building for the web
- 20+
- Projects shipped to production
- 5
- Design systems architected
- Based in
- Bangalore, IN
- Experience
- 14 years, front-end focused
I started writing HTML, CSS and JS by hand in 2012, back when a pixel-perfect layout meant fighting float clears and browser quirks. That foundation still shapes how I work today: I care deeply about the markup and architecture underneath every framework.
Since then, I’ve grown alongside the web—from jQuery to ES6, Angular to React and Svelte, and Sass architectures to modern component systems. I also build full-stack solutions with Node.js and Express, develop scalable ecommerce experiences on Salesforce Commerce Cloud (SFCC), and create flexible, high-performing WordPress websites.
I specialize in turning intricate designs into performant, accessible interfaces that teams can confidently build on for years. Whether it’s a design system used by dozens of engineers, a data-heavy dashboard that needs to feel instant, a WordPress platform, or a high-converting storefront, I focus on the details that make software feel considered.
Skills
The tools and practices I reach for, refined across more than a decade of shipping to production.
Languages & Markup
- HTML5
- CSS3
- SCSS / Sass
- JavaScript
- ES6+
- TypeScript
Frameworks & Libraries
- Angular
- Next.js
- Redux
- Tailwind CSS
- Svelte
- Express.js
- Bootstrap
- jQuery
- React
Cloud
- Salesforce Commerce Cloud (SFCC)
Tooling & Runtime
- Node.js
- Vite
- Webpack
- Jest
- Git
- Vercel
- ngnix
Content Management & Ecommerce
- WordPress
- Amplience
Practices
- Accessibility (WCAG)
- Design Systems
- Performance
- CI/CD
- Web Vitals
- Testing
Experience
A path from hand-coded markup to leading front-end architecture.
- 2024 — Present
Senior E-Commerce Developer / Front-End Engineer
Kontoor Brands
Working at Kontoor Brands, contributing to the Wrangler, Lee, and Rock & Republic (R&R) ecommerce platforms. I build new features and integrations using Salesforce Commerce Cloud (SFCC), HTML5, jQuery, SCSS, CommonJS, Node.js, Webpack, and Amplience.
- Salesforce Commerce Cloud (SFCC)
- HTML5
- jQuery
- SCSS
- Common JS
- Node.js
- Webpack
- Amplience
- 2016 — 2023
Lead Experience Engineer
Publicis Sapient
Served as Lead Experience Engineer across enterprise ecommerce platforms including Abercrombie & Fitch, Hollister, Marks & Spencer, and Pandora. Built features and integrations with SFCC, contributing to the SFCC community on selected projects, using HTML5, jQuery, SCSS, RequireJS, Node.js, Webpack, and Svelte.
- Salesforce Commerce Cloud (SFCC)
- HTML5
- jQuery
- SCSS
- RequireJS
- Node.js
- Webpack
- svelte
- 2015 — 2016
Software Engineer
Zopper.com
Worked on an in-house ecommerce platform and built multiple dashboards using AngularJS and Node.js. Implemented responsive layouts and interactive features with HTML, CSS, and jQuery.
- HTML5
- CSS3
- JavaScript
- AngularJS
- jQuery
- Express.js
- Node.js
- SCSS
- Bootstrap
- nunjucks
- 2015 — 2016
UI Developer
WebPlanet
Worked on multiple content-driven WordPress websites, implementing responsive layouts and interactive features using HTML, CSS, and jQuery. Delivered user-friendly, maintainable experiences tailored for publishing and content management.
- HTML5
- CSS3
- JavaScript
- jQuery
- WordPress
- 2013 — 2014
Front-End Developer
IBS World
Built in-house news and ecommerce platforms using HTML, CSS, and jQuery. Created responsive, user-friendly interfaces for content discovery, product browsing, and smooth shopping experiences.
- HTML5
- CSS3
- JavaScript
- jQuery
- 2012 — 2013
Web Developer
Winner Wings Technology
Delivered responsive sites and using semantic HTML, CSS and jQuery, ensuring cross-browser compatibility and accessibility.
- HTML5
- CSS3
- jQuery
- PhotoShop
Selected Work
A few projects that capture how I approach performance, systems, and detail.
Pandora
Refactored the storefront and contributed to a new plug-and-play architecture. Implemented new features while improving performance, accessibility, and the overall user experience.
- Salesforce Commerce Cloud
- jQuery
- SCSS
- Web Vitals
- Performance
- FE architecture design
- Webpack
- SFRA
- Node.js
Marks and Spencer IN
Built the Marks & Spencer India website with responsive, mobile-optimized performance, and developed its hybrid iOS and Android app using React Native.
- React
- Salesforce Commerce Cloud
- jQuery
- SCSS
- Web Vitals
- Performance
- FE architecture design
- Webpack
- SFRA
- Node.js
- Android
- iOS
- React Native
Hollister
Worked on the Hollister ecommerce platform, implementing new features and improving performance, accessibility, and the overall user experience.
- Salesforce Commerce Cloud
- jQuery
- SCSS
- Web Vitals
- Performance
- Gulp
- Demandware
- Node.js
- RequireJS
Abercrombie & Fitch
Worked on the Abercrombie & Fitch ecommerce platform, implementing new features and improving performance, accessibility, and the overall user experience.
- Salesforce Commerce Cloud
- jQuery
- SCSS
- Web Vitals
- Performance
- Gulp
- Demandware
- Node.js
- RequireJS